Tired of frizzy hair that just doen’t stay sleek no matter what you apply?

Wish you could get rid of dryness and dullness of your hair for good?

Want silky sleek hair that styles easily, stays in its place and looks glossy?

If yes; keratin could be the game changer for your hair. Let’s know more about what keratin is and how it works wonders for your hair.

What’s Keratin

Keratin is a tough fibrous protein that occurs naturally in the body. Think of it is as a building block that makes up your hair, nails and skin. Actually, as much as 95% of hair is made up of keratin only, your hair is almost all keratin.

The Keratin Link to Frizz, Dryness & Breakage

Hair strands are formed by overlapping cuticles. Hair looks glossy when cuticles lie flat and reflect light. Roughened and damaged cuticles in contrast make hair look dull and lacklustre. When hair is exposed to heat (all those hair dryers, curling and flat irons treatments), or chemicals (harsh shampoos, styling products and treatments) or sunlight (UV rays) or lifestyle issues (pollution, free radicals), keratin in hair can get damaged and depleted. This results into frizzy, dry and dull hair that behaves unmanageable.

When keratin infused products are applied to such hair cuticles absorb the protein, repair their damage, get stronger, and lie flat to reflect light and stay frizz-free. The hair is healed, gets thick and glossy look too.

Keratin vs Hydrolyzed Keratin

Keratin protein molecules are large and have heavy molecular weight. When applied externally; the regular molecules are just too large and too heavy to be able to penetrate hair. To overcome this issue, the keratin used in topical hair care products is first hydrolyzed i.e. its molecules are fragmented into smaller pieces that are then able to make their way into hair shafts easily to help carry out repairs.

Salon Keratin Treatments

There are several in-salon keratin treatments like Brazilian, Soft Keratin, Japzillian etc that deliver visible results in terms of straightening, silkiness and fullness that can last up to a good 12 weeks.

However; in-salon keratin treatments are also time consuming, multi-step and really expensive. These require highly trained salon professionals. Also, as keratin is infused into hair using chemical processes involving formaldehyde (not so good for hair!), there is some amount of hair damage once the initial gloss is gone. Plus, you have to visit the salon more than once over a few days and there are in-between restrictions on washing and tying up locks.

At Home Keratin Hair Care Products

There is an easier way to get keratin to work for your hair. You can use shampoo and conditioner with keratin in them as a key active ingredient. These are safe, easy-peasy for home use. You only have to pour out the product, apply and rinse off. Used regularly, these give great results in terms of stronger, fuller, lustrous hair that’s easier to style and manage. 

Keratin Shampoo & Keratin Conditioner

If you are looking to indulge your hair at home with goodness of keratin, we recommend using a quality duo of shampoo and conditioner that specifically mentions keratin as key active ingredient.
For healthiest results, take care that the shampoo and conditioner should be totally without:
Sulphates (SLS/SLES) – Sulphates are added for lathering effect and actually leach away healthy moisture to leave hair drier than before. Your with-keratin product should be sulphate-free.
Parabens – These are chemical preservatives that may be harmful to hormonal health. Your keratin product should definitely be paraben-free.

We recommend Body Cupid Keratin Shampoo and Body Cupid Keratin Hair Conditioner

Body Cupid has come out with two keratin hair care products – formulated with premium actives to give your hair healthy benefits.

Body Cupid Keratin Shampoo gives your hair healing keratin protein nourishment along with healthy cleansing. It gently reverses hair damage caused by harsh chemical treatments, heat styling, sulphate laden shampoos and general aging to restore silky softness and sleek gloss. Hydrolyzed keratin – the hair builder protein present in this shampoo – goes into hair strands and gently repairs the damage. This shampoo is not only totally free of harsh sulphate and paraben, it also contains almond and argan oils for rich scalp nourishment.

Body Cupid Keratin Hair Conditioner gives your hair all the rich care it needs to look its beautiful best. It contains hydrolyzed keratin protein that heals hair damage caused by lack of moisture, heat and chemical styling treatments. It also has pure almond and argan oils – two traditionally valued hair care marvels – to revive gloss and boost silkiness.

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